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Website Brief & Optional Calculator

You & Your Business

First Name *

Last Name

Company name

Email Address *

Your LinkedIn profile URL

What budget in € have you allocated for this website project? *

EUR

What’s your business all about? Give it to me in one juicy sentence! *

What makes you different from others in your field?

Who are your typical clients or audience? *

What problem do you solve for them? *

How do your clients find you?

Do you have a business plan or strategy document?YesNo

Consent *

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Your Starting Point

Do you have a website?YesNo

Your website URL

Do you already have a domain and hosting?Yes, bothOnly domainNo, neither

What do you already have?Domain and/or hostingVisual Brand Guide (colours, fonts, etc.)?Text content for your pages?Photos, logos, or brand visuals?Legal texts: Terms of Use, Cookie Policy, Privacy Policy, Disclaimers, etc.Paid subscriptions with 3rd party service providersA newsletter or mailing list?A LinkedIn or other social media profile?

Anything you definitely want to reuse from your existing materials?

Which 3rd party subscriptions do you have?

Please copy here the URLs of 3-4 websites you like and what would serve as a good source for ideas for your own site.

Which channel brings you the most revenue?Social mediaDirect salesWord of mouthAffiliate salesE-commerceBrick & mortar shopOther

Please specify

How much does this channel contribute to your sales (in % or rough share)?

Your Goals & Challenges

What do you want your website to help you achieve?

What’s your biggest website frustration right now?

What would success look like 6 months after launch?

What’s the average value of a single sale or project for you?

EUR

What’s your target revenue for the year?

EUR

This is how many sales you need to make this year, based on your revenue goal and average ticket size

This is how many sales you need to make every month

... and this is per week

How is your business performing this year compared to your revenue goals?Behind plan – We're falling short of our goalsOn track – We're meeting expectationsAhead of plan – We're exceeding targetsI don’t have a plan – Just figuring things out as we goNot sure – Haven’t checked recently

How are you currently attracting visitors to your website or how do you plan to?Organic search (SEO)Social media (e.g. LinkedIn, Facebook, Instagram)Paid ads (e.g. Google Ads, Meta Ads)Email marketingReferrals and word of mouthPartnerships or affiliate programmesOffline events or networkingI’m not sure yetOther (please specify)

Please specify

Website Cost Calculator

Base Website Package - € 1,500YesNoIncludes responsive design & the following 4 pages: Home, About, Services (multiple) & Contact form + basic Accessibility

Number of Additional Pages - € 200 per additional page

Performance Analysis/ Makeover - € 1,200YesNoAnalysis and redesign of existing website

Performance Optimisation - € 800YesNoSpeed and loading time improvements

SEO Optimisation - € 1,100YesNoOn-page SEO and keyword optimisation

No of Pages to Improve Accessibility - € 60 per additional pageFull WCAG 2.1 compliance

E-Commerce Functionality - € 2,000YesNoOnline store with payment processing

Maintenance - € 80/month or € 800/yearMonthly € 80Year € 800No needSoftware & plugin updates, security monitoring, backups, performance optimisation, etc.

What's the deadline?

Note: Please choose a deadline that’s at least 30 days from today. I want to make sure I can give your project the attention it deserves. If the timeline is too short, I may not be able to help you, and I’d hate to waste your time.

Approximate Website Project Cost

€

This total is an indicative estimate only. The final proposal may vary depending on the final scope and project requirements.

The number of sales you’ll need to break even on your website investment

Optional Extras

Integration & Setup

What are your must-have third-party integrations?Analytics/ Google Analytics / GA4Google Search ConsoleEmail marketingCRMLMSBooking/calendar toolsPayment processorsSocial media feedsLive chat toolsAutomated Legal PoliciesOther

Let me know the exact platforms you use or prefer, and whether you already have accounts with them or would like me to set them up for you.

Think I forgot something? Let me know what else your dream website needs!

Next Steps

What would you like to do next? *Just get the brief and quote by emailBook a paid consultation with me

Please do not fill in this field.

Add me to the
LinkedIn Visibility Challenge
waiting list,
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Email Address *

If you ever run other challenges, I might also be curious about:Starting a location-independent online microbusiness and getting your first clientsCreate, market, and sell an online courseLinkedIn coaching for consultants and coachesOther (send me your request)

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